Added: Bennie Roman - Date: 10.01.2022 21:43 - Views: 29151 - Clicks: 1591
Get the latest SEO and website quality news! Exclusive content and Ryte news delivered to your inbox, every month. They meet as part of a network event, exchange their contact data and possibly benefit from these contacts.
The term speed networking is derived from speed dating. The difference lies in the purpose of the meeting.
If the company profiles fit, the participants can enter into a business relationship. Alternative terms are business speed dating, high speed networking or business speed networking. Conferences, trade shows, and leading trade fairs were supplemented by speed networking rounds before it developed into an independent event format.
In some industries and areas of activity, speed networking is one of the most popular network formats. An incomplete selection of industries where the format is in use: . Networks of participants who are personally acquainted with one another and can thus enter into business relations are relevant. In contrast to meet and greet events, the majority of communications are based on a one-to-one pattern and not according to one-to-many communication.
This means that conversations are conducted at the same level and each participant can participate directly, which is not necessarily the case at meet and greet events.
What is special about speed networking is how these events are structured. Usually the participants have only a few minutes to make contact. A moderator directs the participants and als that the time is up and that they should go to the next event participant. The fast-paced format makes an effective self-presentation necessary. The conversations are focused accordingly on specific questions and facts.
For example:. When the business segments and other facts fit, there will be time after the actual network event to expand the business relationship. The structure of speed networking can be defined differently, both with regard to the format as well as with regard to the time slots of the meeting or the specific questions:.
In addition to the use of speed networking at conferences, trade fairs, meet-ups or camps, there are also some providers that specialize in different formats of networking or offer it in the context of digital products.
Social networks such as Xing, Facebook, and Google Plus are also organizing speed networking events. In particular, automatic generation of pairings is interesting. A preselection is used to bring together providers with stakeholders from a demand group. However, the short periods and the structure of the networking events should not hide the fact that long-term customer relationships represent the goal.
A lot more effort is required for cooperation, business deals, and sustainable customer loyalty. High-quality customer contacts come after that and require more engagement. Category Online Marketing.Speed dating for business networking
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