Added: Keasha Benedetti - Date: 21.07.2021 18:49 - Views: 49199 - Clicks: 5806
An academic shares his name with a notorious drug dealer. Unfortunately, I happen to share my name and middle initial with an unrelated drug dealer who has been in and out of prison. The standard advice online seems to be to open as many social media s as possible. I also have my own domain, but none of these has displaced the negative news stories in the search rankings.
What should I do? Name withheld. At this point, all the information you need is online somewhere. The problem is that it takes a ificant amount of work, which may or may not be worth it. In your case, I imagine that anybody likely to search for the name of a bright, young academic is not going to confuse you with a drug dealer almost twice your age. They already know that two or, usually, many more people have the same name. The people who could have real problems are the ones who share names and professions.
Two journalists spring to mind: Duncan Campbella novelist and former Guardian crime reporter, and Duncan Campbellan investigative reporter Googling my name television producer formerly on the staff of the New Statesman.
However, the general advice is correct. You could do this by becoming famous, which would generate vast s of links to your name. Failing that, you will have to generate as many links as you can through social media, and by writing popular articles, or blogging. It helps to have a distinctive name, so you are off to a good start. People with common names can use various techniques to distinguish themselves. These include varying their first name Edward, Ed, Eddy, Eddie, Ted, Teddy, Ned, Neddy etcadding or dropping a middle initial, or expanding and hyphenating their surnames.
Entertainers can invent stage names, which can be mononymous. Examples include Cher and Sting. Under English law, you can change your surname to whatever you like, and for convenience, affirm it in a deed poll. This can make sense if your surname is problematic or you are anglicising a name. It would be extreme for your purposes.
However, the key point is to decide on a fixed nomenclature, adopt it, and stick to it. This could include using the Dr to which your PhD entitles you, and abbreviating your first name. You already get the top hit on Google for this search, so tell people to use it. You should also write yourself an identifying statement. Google search can use statements like this to disambiguate people who have the same name.
Once you have decided on a name and a catchy if possible description, you should update your website and Twitter, LinkedIn and other social media s so that they all send Google the same unique and distinctive message. The more you can incorporate your chosen nomenclature into your academic life, the better. Alternatives include. Some country domains are popular, and. Radio and TV stations can buy. Technology companies have used. Some countries require a local presence, trademark or registered business address, but many people should be able to find a usable domain name somewhere.
Once you have a domain, you need to use it, and you have. Ideally, you should have several s. You could have a landing that says what you do and why you care about it. Links should be natural. Ideally, you should update your website regularly, at least once a month.
Prof Brian Cox did not become a household Googling my name by publishing academic papers. You do not have to aim for that level of name recognition, but there are lots of things you can do to make your name more widely known. You are, after all, a recognised expert, and your field is more important to more people than particle physics.
Blogging became a simple and socially acceptable way to build a reputation online after Blogger was launched inand it became even more important after Google bought the company in If you cannot blog on your own website, you can blog at yourname. Aim at an audience that will never read your academic papers. If you are successful, your thoughts will be picked up by other publications. Your real target audience is Google.
It will take a few months, but you should be able to build up a coherent online presence that establishes your identity, your authority and your continuing activity. Have you got a question? it to Ask. Jack theguardian. Ask Jack Google. Photograph: Alamy Stock Photo. Jack Schofield. Thu 20 Feb Reuse this content.Googling my name
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Why Googling Yourself Is Not Just for Fun Anymore